Sports Betting Analytics New York

New York is the biggest US sports betting market by handle. Mobile betting launched in January 2022 after years of legal wrangling, and NY took the #1 spot from New Jersey within months — handles regularly cross $1.5B per month during NFL season, with $20B+ in annual handle as the new normal.

The catch: NY taxes online sportsbook gross gaming revenue at 51%, by far the highest rate in the country. That tax wall means books offer fewer promos, smaller odds boosts, and tighter spreads to NY users compared to neighbouring NJ (14.25% tax) or PA (36%). Finding edge in NY is harder — which is exactly where automated odds comparison and CLV tracking pay off.

OddsLab scans every NY-licensed sportsbook simultaneously and surfaces the best price per market, then grades closing line value automatically once each bet settles. In a tight market like NY, that 1–2% edge per bet compounds.