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Strategy

Value Bet

Definition

A value bet occurs when the odds offered by a bookmaker are higher than the true probability of the outcome. Consistently finding and placing value bets is the foundation of profitable sports betting. The edge may be small per bet but compounds over a large sample.

Formula

Value exists when: Bookmaker Odds > (1 / True Probability)

Example

Your model estimates a team has a 50% chance to win (fair odds 2.00). A bookmaker offers 2.20. Since 2.20 > 2.00, this is a value bet with a 10% edge.

Related OddsLab Feature
Value Bet Scanner

Track your Value Bet with OddsLab

OddsLab automatically calculates and tracks key metrics for every bet you place — no spreadsheets required.

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